Food packaging labels are an important aspect of food marketing. They are the first thing potential customers see, and they can either make or break a sale.   Consumer…

Understanding the Impact of Tax Policies on Consumers The Impact of Taxation Policies on Consumer Spending and Financial Choices Taxation policies have a profound imp…

Scrolling to Shopping: How Social Media Shapes Consumer Behaviour At least 27% of people check their social media accounts as soon as they wake up, showing that it'…

Welcome to Second Hand September! This month, we are embracing the eco-friendly, budget-savvy, and incredibly stylish world of second-hand shopping. From fashion to ho…

If you are anything like most of us out here, the word shopping gives you a rush of excitement, have a thrill of finding a new (or new-to-you) outfit, that perfect lamp…

In 2023, the retail landscape underwent a metamorphosis, driven by shifting consumer behaviors, technological advancements, and the aftermath of the COVID-19…

The butterfly effect is a concept that suggests small actions can have significant consequences. When it comes to our purchases, even t…