PRODUCT TAG OF “ECO-FRIENDLY” HELPING BUSINESSES GROW Nowadays, tags on products regarding their contribution to the earth are playing a substantial role in the purcha…

THE PSYCHOLOGY OF DISCOUNTS AND FESTIVE SALES As the festival season approaches, stores are adorned with flashing lights of "50% off" and "limited offer…

INTRODUCTION   Labour law, also known as employment law, is the set of regulations laid to establish a legal relationship between the employees and their employer. It …

Influencer Hype: Worth The Buy or Just a Lie? Social media has transformed influencers into modern-day celebrities. They fill our feeds with polished posts, flattering…

The Influence of Brand Loyalty on Consumer Decisions In the bustling marketplace of today’s economy, brand loyalty stands as a cornerstone of consumer decision-making. F…