In today’s fast-moving digital landscape, marketing is no longer driven solely by product features, pricing, or technical superiority. Modern consumers are increasingl…

How to Tell If a Brand’s AI Is a Helpful Decision Partner or an Intrusive Data-Harvester Artificial Intelligence has quietly become part of our daily lives. It sugge…

Greenwashing refers to the practice of misleading consumers with unsubstantiated or exaggerated environmental benefits. The term originated in 1986, coined by environm…

Most of us check a product's price before buying, but we rarely think about what that price really means. Two terms that often cause confusion are MRP and overpricin…

The rapid growth of digital markets, online services, and e-commerce has transformed consumer transactions in India. While these developments enhance convenience, they…

In today’s rapidly advancing digital world, our dependence on online platforms has grown tremendously. From UPI payments and online shopping to social media …

You open Instagram for “five minutes.” Two hours later, you’ve liked dozens of posts, watched a few reels and somehow added a few random items to your cart:- a serum, …