ENCOURAGING PATIENTS: UNDERSTANDING THE TRUTH ABOUT GENERIC MEDICINES IN INDIA

Have you ever wondered why a few drugs are more costly than others, indeed in spite of the fact that they contain the same active ingredients? Well, the answer is straightforward – branding. But, what in case I tell you that there's a cost-effective alternative to branded drugs that's fair as viable and secure? The reply generic medicines.
 
 In India, both generic and branded medications are accessible for patients to buy. The most contrast between these two sorts of solutions is the price and the level of promoting(marketing) that goes into promoting them.
 A generic medication could be identical to a brand-name item in dosage, strength, quality, and intended use, but does not carry the brand title. It is ordinarily cheaper than the brand-name version.
 
 A branded medication, too known as a brand-name drug is a medication under a proprietary, trademark-protected title. Branded drugs are ordinarily more costly than bland alternatives.
 The Indian government has executed a few activities to raise mindfulness around nonexclusive solutions, such as setting up Jan Aushadhi shops to offer generic medicines at a lower rates and launching public campaigns to teach individuals around the quality and security of generic medicines.
 Also, a few healthcare providers, such as drug specialists, are playing a key part in teaching patients about medications. 
One is the biggest benefits is cost saving. Generic medications are much cheaper than their branded alternative, making them a more reasonable alternative for individuals. Generic medicines are just as effective and secure as branded medicines.By choosing generic medicines you're too making a difference to decrease the burden on the healthcare framework, making it more sustainable and open for everyone.
 
 There are a few misconceptions about generic drugs that are predominant in India and around the world, including:
  •  Lower quality: Both are required to meet the same quality and security standards.
  •  Less effective: They contain the same active ingredients and are defined to have the same efficacy.
  •  Different dosage : They are required to be equivalent in dose, strength , quality, and use.
  •  Different side impacts: They have the same potential dangers and benefits.
  •  Not prescribed by specialists: Numerous healthcare providers support the usage of generic medicines as a cost-effective alternative to branded medicines.
 It is really important to address these misconceptions and provide accurate data about generic drugs to break these myths and promote their usage.
In India, the government has been promoting the use of generic medicines in order to create healthcare more reasonable for the public. There's a developing trend of patients selecting for generic medications due to the cost saving they offer, whereas still giving the same quality and adequacy as branded medicines the government has applied strict rules and regulations to guarantee that generic medicines are of the same quality and safety standards as branded medicines.

 In India, there are a few reasons why a few specialists may endorse branded medications rather than generic medicines in spite of the lover cost of generics:
  1.  Familiarity with the brand
  2.  Perceived higher quality
  3.  Fear of litigation
  4.  Financial incentives
  5.  Lack of education
 Conclusion:- The preference for branded medicines over generic medicines by some doctors in India may be due to various reasons, it is important for healthcare providers to form decisions based on the most of their patients and to consider the cost-effectiveness of treatments. Patients should be told about their options and encouraged to ask questions about their medications.

 You can visit this govt. website https://janaushadhi.gov.in/ProductList.aspx to check the price difference between generic medicine and branded medication
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                                                                                BLOG BY: Aastha Jain


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