The rapid growth of digital markets, online services, and e-commerce has transformed consumer transactions in India. While these developments enhance convenience, they…

In today’s rapidly advancing digital world, our dependence on online platforms has grown tremendously. From UPI payments and online shopping to social media …

You open Instagram for “five minutes.” Two hours later, you’ve liked dozens of posts, watched a few reels and somehow added a few random items to your cart:- a serum, …

Artificial Intelligence has completely changed the advertising industry. Today, brands depend largely on AI to analyze consumer behavior, personalize content and even …

Ever ordered something online, only to realize it looked nothing like the picture? You’ve finally placed that long-awaited order after hours of scrolling, comparing pr…

PRODUCT TAG OF “ECO-FRIENDLY” HELPING BUSINESSES GROW Nowadays, tags on products regarding their contribution to the earth are playing a substantial role in the purcha…

THE PSYCHOLOGY OF DISCOUNTS AND FESTIVE SALES As the festival season approaches, stores are adorned with flashing lights of "50% off" and "limited offer…