HOW CONSUMERS ARE ATTRACTED THROUGH ONLINE MARKETING

 

The competitive phase of 21st century is putting pressure on the producers and service providers in order to acquire a large share in market. They faced this problem and came up with strategies and tactics to stand out. Online platforms are now the new consumer hub and are attracted towards brands by their advertising. "What are the techniques do they use to make online brand image and how consumers can choose right for him?"

There are about 4.9 billion global internet users and more count. The way people shop and buy really has changed along with it. For producers traditional or offline marketing can’t be the only strategy for driving sales because they want more audience at one place so as to maximize cost effectiveness to show their product and reach the best possible consumer acquisition cost.

Techniques they use:

1. Competitive poaching- On search engines, people search brand names , these keyword searches with brand names enables firm to infer when consumers are searching for them ,they can also find whether how many people are searching for their competitors. When firms maximize their keywords , it helps in poaching consumers. This is competitive poaching
2. Influencer Management- The influencer market’s size is increasing day by day. It’s clear, then, that influencer marketing is a valuable and consistently-increasing new approach to marketing. Influencer management involves regularly communicating with influencers to ensure everything is progressing as it should. Influencers can be seen as an extension of the company’s native marketing team in this regard.
3. Paid search marketing- Search advertising, often called paid search advertising or search engine marketing, is a marketing technique that involves placing digital advertisements inside search engine results. Companies that run search advertising campaigns pay a small fee each time someone clicks on one of their ads. Having the ability to bid on keywords, so ads appear when people are looking for a specific product or service, is a powerful tool for today’s business advertisers.
4. E-mail MARKETING- Email marketing is the practice of sending targeted emails to a list of subscribers with the aim of building and nurturing customer relationships, promoting products or services, and driving conversions. It typically involves building an Email List, segmenting List, creating Engaging Content Craft, designing the Email, sending and Scheduling, testing and Optimization, tracking and Analysis. Therefore, Email marketing is a versatile tool for building customer relationships, nurturing leads, and driving business growth when done thoughtfully and ethically.

To sum up as we draw the curtains on this discourse, it is manifested that consistency, relevance, adaptability and being ethical are key to attracting and retaining consumers through online marketing. Producers Regularly assess consumer fetching strategies and adjust them based on the evolving needs and behavior of target audience.

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                                           Blog by- Anushree & Simran