DATA PRIVACY CONCERNS AND PROTECTION

 

In today's world as every field is developing themselves at their level best and with individuals developing themselves as a consumer. Development leads to advanced technology, modernization but where advancement takes place safety measures should also be there . When the table turns around to consumers, their privacy is termed as customer's privacy which includes handling and protection of the sensitive personal information provided by them in their day to day online transactions.

With expansion of internet and commerce however every results comes up with collection of consumer's data which leads to better online tracking and data driven to targeted market which makes consumer data privacy a growing concern as lots of  financial institutions spreads sensitive data of consumers like credit card information and even personal address of the consumers with third parties for their personal benefit which leads to misuse of personal information, financial fraud and many other issues which collectively cost people, businesses and governments.

Corporations and governments agencies presents features for consumer privacy which includes:-

• Verification of transactions by Phone or E-mail.
• Password and other Authorization measures.
• Digital Signatures.
• Encryption and Decryption of Electronically Transmitted Information.

Customer privacy practices must always be disclosed, whereas consumer privacy practices must only be disclosed under specific circumstances:-

• That their personal data is being collected.
• Deleted data which is being kept about them and many others.

As per the concern related with the future of consumer's privacy with advanced technology and internet connected devices, protection of consumer's personal information becomes a necessity as data collection is becoming more detailed and more valuable to the companies that can profit off it.

These are the 6 ways on how a consumer can protect their Personal Information Online

• Create strong passwords.
• Don't overshare on social media.
• Use free Wi-Fi with caution.
• Watch out for links and attachments.
• Check to see if the site is secure.
• Consider additional protection.

STAY SMART AND STAY SATARK !

Blog by~ Riya