IMPACT OF INTERNET ON CONSUMERS

 

The way a consumer behaves is very important for the market as well as for the society. A consumer is the main key of any nation, therefore understanding consumer behaviour is of utmost importance. The internet has completely changed consumer behaviour. The availability of the internet nowadays is so immense that it has changed the traditional way of thinking of consumers. It is because of the rapid development of the internet over such a short period of time that consumers now have the option to shop online.

There are various online shopping platforms - like Myntra, Snapdeal, Amazon etc. These platforms provide various offers on goods which changes the thinking of consumers that whether they should buy it from shops or they should go with the new offers and buy it online. The marketing and promotions done through various social media platforms like instagram, facebook etc  ensures that advertisements are visible to a large number of consumers. 

For children the internet has also changed the game as children are the consumers for a variety of products. Those children who used to try the toy first and then buy it are now seeing other kids online playing with that toy and they just demand that toy  and parents have to buy it for them without checking for anything because of their child's stubbornness.

For people who are in no condition to visit offline stores, ordering online is a great thing. During the pandemic, the internet completely took over the consumers' shopping area including food. People were able to buy food online from the stores which made online platforms like swiggy and zomato much more accessible to consumers. For people having a busy schedule online platforms for shopping works as a boon as they get their products at their doorstep. 

The internet has made people handicapped not physically but mentally as it does not let the consumers question the product they are buying as they do in offline shopping. They used to question the quality and the durability of the product but now they just buy it blindly. The main agenda here is that consumers will be influenced by these types of advertisements and offers . What consumers have to do here is to keep a check on the authenticity of the product they are buying. If they will check that the products they are buying online are good in all aspects rather than just getting mesmerized by the offers and new deals, then online platforms will be much more beneficial for consumers.

STAY SMART AND STAY SATARK!

Blog By: Sajal Bhasin